We are pleased to announce that Tsurumi Manufacturing Co., Ltd. (Tsurumi Pump) has adopted NewCommunicator. NewCommunicator is now playing a key role in strengthening the company’s communication infrastructure, with Microsoft Teams as the central platform.

Tsurumi Pump is a global leader in the manufacturing of submersible pumps, environmental equipment, and related machinery. The company operates across a diverse range of industries, including construction, civil engineering, industrial and energy, agriculture, and water management. With a strong presence in markets spanning the U.S., Europe, Asia-Pacific, the Middle East, and Africa, Tsurumi Pump maintains a coherent structure across R&D, manufacturing, logistics, sales, and maintenance. Employees work in diverse roles and locations—from factories and construction sites to offices—engaging with the global market.

Tsurumi Pump previously relied on a dedicated business chat app commonly used in the field. However, after transitioning to Microsoft Teams in 2022, the company began reshaping its communication framework by integrating Teams as the primary platform.

“In 2023, we distributed Teams accounts to factory employees to transition all external phone calls to Microsoft Teams. However, when it came to organization-wide messages and notifications, the information was only posted on the internal portal. Since factory and field workers don't use PCs, we had no choice but to supplement the notification with paper handouts. While searching for a solution to this challenge online, I came across NewCommunicator. After attending the product demo, I immediately signed up for the subscription as soon as I returned to my desk.” — Hiroyuki Hasegawa, Manager, Information Systems, Digital Promotion Department

Furthermore, Mr. Hasegawa shared, “The push notifications in Teams work seamlessly on both smartphones and PCs. I appreciate the ability to segment and target messages to the specific groups that need them. It’s also helpful to track the open rates of the messages. All the essential features were included right from the start. Additionally, Communitio has been very responsive to requests for enhancements, such as adding the ability to edit and delete previously sent articles. We’re excited to see how the app continues to evolve, and we look forward to even greater convenience in the future."

For more details about the company, please visit Tsurumi Pump Global.

■ NewCommunicator - An Internal Marketing Solution

NewCommunicator is a powerful broadcasting app for Microsoft Teams that delivers messages directly to your employees' chats with push notifications. Effortlessly distribute organization-wide or targeted messages, ensuring that essential information reaches the right people. As Teams continues to transform business communication, NewCommunicator guarantees fast and reliable delivery of the content that matters most. Simplify your internal marketing and drive engagement with NewCommunicator today.

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